Privacy Policy

Privacy Policy

Effective as of February 22, 2011

Sports Club Management, Inc. (“Sports Club” or “we”) operates and any other Sports
Club owned and controlled URL, WAP site and mobile application (collectively, the “Site”), Sports
Club messaging services, video services, RSS feeds, podcasting services, mobile services, and any
other feature, content, or applications offered from time to time by Sports Club in connection with
Sports Club’ business (collectively, the “Sports Club Services”).

As set forth in our Terms of Use, Sports Club is a general audience site, is not targeted to children,
and does not knowingly collect personal information from children under 13 years of age.

This Privacy Policy describes Sports Club’s collection and use of users’ personal information (e.g.,
information that identifies a specific person, such as full name or email address). It also describes
generally Sports Club’s practices for handling non-personally identifiable information (e.g., user
interests, demographics and site usage) to the extent such information is associated with a particular
user or user account. This Privacy Policy applies to all “users,” including both visitors (users who
use some of the Sports Club Services without being registered) and “Members” (users who have
registered with Sports Club).

User Submitted Information

Registration Information is the information that Members must provide to use at registration in
order to create a profile (also called an “account”), and includes display name, email address, year
of birth, zip code, and country.

Sports Club Collected Information

Sports Club Services Activity Information. When users access the Sports Club Services, we
may collect certain non-personally identifiable information about those visits. For example, in order
to permit your connection to the Sports Club Services, our servers receive and record information
about your computer and browser, including potentially your IP address, browser type, and other
software or hardware information. If you access the Sports Club Services from a mobile or other
device, we may collect a unique device identifier assigned to that device or other transactional
information for that device in order to serve content to it. We also may use cookies and other
tracking technologies (including browser cookies, pixels, beacons, and Adobe Flash technology
including cookies), which are comprised of small bits of data that often include an anonymous
unique identifier. Web sites send this data to your browser when you first request a web page
and then store the data on your computer so the web site can access information when you make
subsequent requests for pages from that site. We may use these technologies to anonymously
collect and store information about your usage of the Sports Club Services, such as pages you have
visited, search queries you have run, and advertisements you have seen. If Sports Club wishes to
combine your personal information with information we obtain through these technologies in order
to determine what messages Sports Club provides to you, we will obtain your express affirmative

Third parties that support the Sports Club Services by serving advertisements or providing services,
such as allowing users to share content or tracking aggregate site usage statistics, may also

use these technologies to collect similar information. Sports Club does not control these third-
party technologies and their use is governed by the privacy policies of third parties using such

Most browsers are initially set to accept cookies, but you can change your settings to notify you
when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help”
section of your browser for more information (e.g.,
vista/Block-or-allow-cookies). Users can manage the use of Flash technologies, including cookies,
with the Flash management tools available at Adobe’s web site, see
flashplayer/security/privacy_policy/. Please note that by blocking any or all cookies you may not
have access to certain features or personalization available through the Sports Club Services.

Public Information and Posts consist of comments or content that you post to the Site and the
information about you that accompanies those posts or content, which may include a name, user
name, comments, likes, status, profile information and picture. Public information and posts are
always public, which means they are available to everyone and may be displayed in search results
on external search engines.

Third Parties. To improve the quality of the Sports Club Services, we may supplement the
information we collect with information from third parties. If you access the Sports Club Services
through a third-party connection, log-in, website, app or service, we may also collect your public user
ID associated with that third-party service, and any information or content you have permitted that
third party service to share with us, such as your profile picture, email address, and any information
you have made public in connection with that service and which the third party shares with partner
services. When you access the Sports Club Services through a third party service, or when you
connect the Sports Club Services to a third party service, you are authorizing us to collect, store
and use any and all information or content you have made public in connection with that service in
accordance with this Privacy Policy.

Means of Notice and Choice. This Privacy Policy is the primary means by which Sports Club
provides you with notice about its collection and use of your personal information. Sports Club will
not use your personal information in a manner different from what is described in this Privacy Policy
without your permission.

Privacy Policy Changes. Sports Club may modify this Privacy Policy as necessary. If we make
material changes to this Privacy Policy that expand our rights to use your personal information, we
will notify you to seek your consent either through email or a prominent posting on the Site.

Location of Data. The Sports Club Services are hosted in the United States. If you are a user
located outside the United States, you understand and consent to having any personal information
you provide transferred to and processed in the United States. U.S. data protection and other
relevant laws may not be the same as those in your jurisdiction. As a result, please read this Privacy
Policy with care.

Linked Websites. The Sports Club Services may also be linked to sites operated by Sports Club
affiliates (“Affiliated Companies”) or third parties, and may carry advertisements or offer games
or applications developed and maintained by third parties. Sports Club is not responsible for the
privacy practices of any such third parties, and once you leave the Sports Club Services via a link,
enable a third-party service, or click an advertisement, you should check the applicable privacy
policy of the third-party site. Additionally, although all Affiliated Companies adhere to the Sports Club

Management corporate Privacy Principles, users who visit an Affiliated Company site should still
refer to its separate privacy policy, which may differ in some respects from this Privacy Policy.

We use the information we collect from and about users for the following purposes:

To provide and manage the Sports Club Services. We use the information we collect from and
about users to provide the Sports Club Services and features to you including to measure and
improve those services and features, to personalize your experience by delivering relevant content,
advertising and marketing messages, to provide you with customer support, and to respond to
inquiries. We may use aggregated, anonymous data about use of and activity on the Sports Club
Services to assist us in this regard and such data is not subject to this Privacy Policy.

To allow third-party service providers to assist us in providing and managing the Sports Club
Services. Sports Club may make your non-public personal information available to certain third-
party service providers, such as contractors, agents or sponsors, who help us manage or provide the
Sports Club Services. These outside service providers are required to protect non-public personal
information entrusted to them and not use it for any other purpose than the specific service they are
providing to Site.

We may use the information you provide to us, and information we collect about your use of the
Sports Club Services through cookies and other technologies, to assist us in delivering you relevant
ads when you visit the Sports Club Services. We may work with third-party advertising networks and
advertisers who help deliver these ads to you. We do not share your non-public personal information
with these third parties, but we may share anonymized or aggregated information with them to
improve the relevancy of the ads you see on the Sports Club Services. As noted above, these third-
party advertising networks and advertisers may also use cookies and similar technologies to collect
and track non-personally identifiable information such as demographic information, aggregated
information, and Internet activity to assist them in delivering advertising that is more relevant to your

To contact you. Sports Club may periodically send promotional materials (e.g., newsletters)
or notifications related to the Sports Club Services to the email address you provided to us at
registration or to your account. If you want to stop receiving promotional materials from Sports Club,
you can follow the unsubscribe instructions at the bottom of each email. There are certain service
notification emails that you may not opt-out of as long as you are a member, such as notifications of
changes to the Sports Club Services or policies.

To protect the rights of Sports Club and our users. There may be instances when Sports Club
may disclose user information without providing notice or choice, including situations where Sports
Club has a good faith belief that such disclosure is necessary in order to: (i) protect or defend the
legal rights or property of Sports Club, our Affiliated Companies or their employees, agents and
contractors (including enforcement of our agreements); (ii) protect the safety and security of users of
the Sports Club Services or members of the public; (iii) protect against fraud or for risk management
purposes; or (iv) comply with the law or legal process.

To complete a merger or sale of assets. If Sports Club sells all or part of its business or makes
a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material
part of its business, Sports Club may transfer your information to the party or parties involved in the
transaction as part of that transaction.

Sports Club uses commercially reasonable administrative, technical, personnel and physical
measures to safeguard user information in its possession against loss, theft and unauthorized use,
disclosure or modification.

To cancel your account, subject, “Delete My Account” and include the email
address that you registered your account with (if different from the email address you’re sending the
email from). Remember that even after you cancel your account, copies of some information from
your account may remain viewable in some circumstances – where, for example, you have shared
information with a third-party application or web site. We may also retain backup information related
to your account on our servers for some time after cancelation for fraud detection or to comply with
applicable law or our internal security policies. Because of the nature of caching technology, your
account may not be instantly inaccessible to others, and there may be a delay in the removal of the
content from elsewhere on the Internet and from search engines.

If you have questions about this Privacy Policy, please contact Sports Club Management, Inc. at:


Sports Club Management, Inc.
2 Analomink Rd.
East Stroudsburg, PA 18301

Attention: Legal Department